The noted positive influence of social media on elders is possibly the major element of this trend. Nevertheless, not all elders are using social media. Many of them are apprehensive about the eventual hurdles encountered by people around them using social media.
The data of the study reveals that there is a constant increase in the number of senior citizens who sign up for social media platforms. The facility for using the internet on mobile has positively hastened this aspect of social media.
To thoroughly understand how social media works is quite difficult to explore as some of the persistent characteristics are complex to understand.
One feature of social media is the facility for all users to join, as everyone can give comments and make their contributions concerning open-ended topics. This way, the incertitude state of the social media audience is drastically reduced, people can collaborate in discussions.
We can define the seniors as those who are most likely over 60 years of age. For a high time now, and with good intention, it has been assumed that only the younger generation found the necessity to use social media in their everyday lives. However, the upcoming trends symbolize that older adults as well successively are turning into computer-literate.
Most of the recognition should possibly go to their cherished circle who has motivated the older adults to discover social media.
As the elders perhaps reside alone in the senior living amenity or while their close ones are far-away working, the social network has been able to hold them united and equip them to check up on one another. Amazingly, the lives of elders have been transfigured as they can explore knowledge regarding any illnesses, weaknesses, or impairments, etc. Mostly when they are living individually.
The internet has played a significant role in assisting elders to stay home more. It does not mean that they hesitate to socialize, but senior citizens are less mobile compared to the younger generations. Social networks offer a tremendous possibility for senior citizens to make use of their energy in a better way.
Social media marketing has led businesses to lead branding and expand their productivity due to this increase in usage of technology by senior citizens. The wide use of technology enables the senior citizen population to access therapy and medication, as businesses have grown to a great extent where they can now deliver medications at your doorstep with the aid of social networking apps.
Social Media has become a platform that unites people of all generations to join and communicate depending on their personal concerns. In current times, more elders use social networks regularly compared to those who read the newspaper.
1 . Helps seniors stay connected: Through social media, elders can stay in contact with their cherished circle. The loved ones might be in any part of the globe, but the senior citizens in technology are just a few clicks away. Using video call services like Skype lets the elders check on children who are staying far away from them. Social networks exceptionally streamlines connections among people.
2 . Fights back loneliness :
Social media for elders paves a way for experiencing essential wellness benefits. For senior citizens who reside alone, it can minimize loneliness, and symptoms of fear due to loneliness. As older adults will begin to face mobility difficulties, stepping out of the house and visiting their close ones might be really challenging.
3 . Bridging the intergenerational gap
youngsters might think that older adults have a difficult time handling technology. This convention constantly fails to reach, as older adults make an extra attempt to get more involved with the rapidly growing technology. Besides receiving information about what elders need, social media for senior citizens serves as a prominent knowledge source. In this way, the intergenerational barrier is being broken.
4 . Starting a Business
older adults and retirees also have exceptional business ideas. An elder might necessitate to sell products or even conduct coaching classes. One might also be a freelance counselor having years of expertise. Although the elders are retired, it does not mean that they wouldn’t have any use in society.
Nevertheless, they might not get selected on the criteria of their age. The senior citizens use social media and networking tools and begin their private business. The overflowing community on social media can be a business background.
Author: Team 60plus India
Keywords: Senior citizen, elders,older adults, social media , social media marketing,social networking, social networking apps
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